About Us

Adam Kuhn

In addition to being a youth soccer coach, Adam was shaped professionally from his experiences in people analytics, management consulting, and investment finance. As such, while the focus of Satori is on the experiences of people, data & analytics are frequently used to help their clients succeed.

Adam LeFevre

Adam is the developer behind the scenes having previously implemented analytics platforms used to improve customer and employee experiences. Now pioneering analytics in youth soccer, Satori makes it easy for organizations to access insights necessary for growing the game.

At Satori, we aspire to live joyful, humble, hardworking lives. The less we need for ourselves, the more we have to give. We’re here to give as much as we can.

We envision a youth football world where children of any age, gender, or ability feel like they belong. Every child with an interest in soccer has the capacity to learn the game, improve on the pitch, make friends, and learn about life along the way.

Great coaches, clubs, and associations across the globe are making this happen every day. If you are one of these organizations, or aspire to be one of these organizations, we want to work with you.

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In Their Words

What our clients and partners say about what we do and why it matters.

“Being a club of 13,000+ players, having a pulse on what our staff and members feel about matters directly related to their experience is vitally important. Without Adam and the staff at Satori, we would not be able to have the high-quality insight we need to be a club that listens and acts on making Rapids Youth Soccer a destination club.”
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Donald GilliesRapids Youth Technical Director
“There is increased interest within global football in the analysis of player and team performance. By uniquely focusing on participation patterns, Satori are world leaders in PARTICIPATION Analytics.”
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Robin RussellCEO Sports Path
“Satori Soccer created the foundation for understanding and ultimately improving the youth soccer experience. Not only have they changed the soccer landscape for us as an organization, but they will also change the game of soccer in the U.S. for generations to come.”
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Aaron NagelRapids Youth Executive Director
“Adam blends his corporate consulting background with his personal experience as a youth soccer coach to bring actionable insights to clubs and coaches around the country. Satori takes my belief in the value of Net Promoter Surveys to another level and delivers real value to clubs of all kinds.”
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Rich GallunCEO Sprocket Sports
“Satori Soccer is helping clubs ask the right type of questions to gauge member satisfaction and assist staff in providing an exceptional experience for players, parents and coaches. It is a game changer.”
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John O’SullivanChanging the Game Project